Why Is Coors Called a Yellow Jacket?

While most of us know Coors as a name synonymous with beer and the Rocky Mountains, Coors was originally named after Adolph Coors, who had run a successful brewery since 1873. The company changed its name to Coors Brewing Company in 1999 when it purchased Miller Brewing Company.

Let’s take a deep dive into the Coors Banquet and Coors Original beer history. That will give us even more chances to discuss Coors beer and find out why it has the Yellow Jacket nickname!

The Great History of Coors Beer

Coors brand beers were first sold in the 1880s and were brewed at the original brewery located in Golden, CO. As demand for the beer grew, two more breweries were built, one in Golden and another in Pueblo.

In addition to the growth of sales volume at each brewery, Anheuser-Busch also started placing advertising in newspapers and other publications as a way to reach more consumers.

The Coors family has a long history of brewing beer, and they’ve done it many times since the 1840s. In fact, in 1873, they had to change their brand name to “Coors” because they were using the same name as another brewery.

The next year, they came up with a new name – Coors Light – and started selling it everywhere except Colorado. It’s important that you know the history behind each of their beers so you can pick the perfect one for your tailgating needs.

What is the Alcohol Grade of Coors Beer?

The Alcohol Grade of Coors beer is less than 4.9%, and this makes it a light beer, which means it’s less intoxicating than other beers. For example, Budweiser has an alcohol content of 5.1%, and Skol has 5.3%.

On the other hand, Coors Light is made with 100% Rocky Mountain spring water, and Coors Light is a non-alcoholic brew. The typical alcohol deviation of Coors Light is 1%, which means there are no calories and 0 grams of added sugar in a 12-ounce serving, which makes it an excellent choice for anyone looking to cut back on their calories or day-to-day health.

Famous Movies and TV Shows Actors Drink Coors

You can find Coors drinking in many TV shows. The most impressive one is Yellowstone, which has given the name Yellow Jacket to Coors beer.

The heroes constantly drink Coors beer whether they are at home or in pubs. However, you can find Coors beer drinking in other shows, and here is a comprehensive list:

  • Cobra Kai
  • The Black Phone
  • Climb it! Tarzan!
  • Tron: Legacy
  • Milk
  • Gonzo
  • Come Early Morning
  • Lethal Weapon
  • Cobra
  • Gremlins

As you may have seen, many scenario writers and directors would love to have Coors in their scenes. That’s why you can find Coors in many TV shows and movies to ensure that it’s the beer with the crispiest taste ever!

Is Coors Beer a Sponsor in Yellowstone Show?

Indeed, Coors Beer is a sponsor of the Yellowstone Show. Coors Beer’s logo and artwork are visible throughout the Yellowstone Market Hall, three times during the event, and on any billboards that can be seen from our parking lot.

Every party is very proud to partner with such an amazing organization! Yellowstone is a TV show that is very popular in America, and as a result, the Coors beer takes a huge recognition.

It’s a win-win case both for Coors and Yellowstone, becoming the absolute trademarks for Americans who want to chill out at home and drink their beer.

Why Did Coors Banquet Change its Name?

Coors Banquet changed its name because it was falling behind competitors in the beer market. They felt the brand name “Coors” was too well-known to compete with other brands in the market.

Which companies did they seek out? It was American beer brewer Labatts who came up with a new image for the brand: Bell. The new name fits better with their “managing gracefully” line of advertising that emphasizes good taste, quality, and virility.

In the late 1950s and early 1960s, Coors Banquet changed its name to Coors Golden. When Coors was rechristened Golden, the brewery’s marketing strategy focused on beer quality.

This marketing approach began with a change of shape for one of its key products; the cold-pack can. In 1957, Coors found that they could increase aluminum content while keeping the price point down by changing the traditional metal cans it used into thinner varieties that had aluminum tops attached to plastic.

Does Drinking Coors Beer Make You Cooler Instantly?

The Coors Light beer is a popular session-able beer that is served everywhere. It comes in a wide variety of styles and flavors; however, its popularity increases the more it is consumed by young men (and women).

In fact, Coors Light has become so popular that many people believe drinking beer instantly makes you cooler. We may be joking about drinking for popularity, but there are many people who think of this as true.

What is the Main Ingredient in Coors Beer?

The main ingredient of Coors beer is barley, which is mashed with water and hops to create a solution. The beer is then filtered, carbonated, and finally ready to be enjoyed by all.

Coors Light is made with the freshest hops and premium barley malts, all in an effort to keep it light, crisp, and refreshing. Brewers use natural malted barley in every batch — a traditional and key ingredient. It provides the perfect balance of rich color and four-malt sweetness that makes Coors so smooth.

Final Words

Coors is the beer we always like for its thick foam and amazing aromas and flavors. The Hollywood industry has found it innovative to partner with marketers for Coors beer.

So everyone watching a new movie or TV show would imitate the actors drinking Coors beer. It’s better when you know that your favorite actors drink Coors or Coors Light.

Yellowstone’s show, initiated in 2018, has been a huge success, and they have used Coors for most of their scenes. The name yellow jackets come from this show, and it will not abandon Coors.



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